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Platinum Jewelry:

Platinum is pure, rare, eternal and versatile. Platinum is a natural white metal and because it is generally 95% pure (18 karat gold is 75% pure), platinum jewelry does not fade or tarnish and will keep its look for a lifetime. Platinum's purity makes it hypoallergenic and ideal for those with sensitive skin. Platinum is extremely rare, 35 times rarer than gold. In fact, it is estimated that if all the platinum in the world were poured into one Olympic swimming pool it would be scarcely deep enough to cover your ankles! Gold would fill more than three pools. Platinum is eternal and platinum jewelry is the perfect choice for a lifetime of everyday wear. Its density and weight make it more durable than other jewelry metals. Platinum does not wear away and holds precious stones firmly and securely. Like all precious metals, platinum scratches. However, the scratch on a platinum piece is merely a displacement of the metal and none of its volume is lost. You can feel the difference in a platinum ring. Platinum weighs 60% more than 14k gold. In addition to its strength and density, platinum is remarkably pliable. Just one gram of platinum can be drawn to fine wire over one mile long. Platinum also plays an important role in medicine. It is not affected by the oxidizing reaction of blood, has excellent conductivity, and is compatible with living tissue. Because of these properties, platinum is used for pacemakers and is a life-saving metal for many people. Platinum's rarity and uncommon characteristics make it exclusive and distinctive.